Create a Goal for the testing determine what I'm trying to achieve; opens, clicks, etc. Use a control email, and a Test email Ensure large enou...read more
Design Tip: Current main focus will be to design specifically for mobile users, THEN laptop Start with company logo, and warm greeting provide...read more
The right frequency is based on the expectation you set with the contact initially. This would be once a week, once a month, or every other week. ...read more
Subject line = door to your email 41-50 character subject line; Preview line that is pulled from body of email (something enticing) Make sure yo...read more
Awareness stage= All Educational material for the beginning; 80/20 Consideration stage= Still educating, but also layering in products that h...read more