Having been a sales trainer for SRI (sales with integrity), a marketing director and a GM for several large international corporates, I noticed a need for change, but the stale CEO’s and Management boys’ clubs didn’t. When a possible client is one click away from an informed buying decision, adverts are easily avoided and marketing costing more than most can afford a solution was needed. I was always looking for a solution to business wide unity, integrity in sales and marketing that reaches only the target market in a natural cost-effective way. Hubspot was the answer to the way the sales and marketing world was shifting and grows with this movement.