Every conversation has a defined start, middle, and end. When you’re using that interaction to qualify a lead, there are specific pieces of information that you’ll need to make the most out of that interaction. Much like a conversation that happens read more
Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey).
The buyer's journey is comprised of three stages:
Awareness Stage: T read more
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like?
In the comments below, share the following:
Name (of persona)
Demographics read more
Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now?
*To read more
Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulf read more
One of the best ways to learn inbound is by implementing strategies and sharing ideas with other professionals, just like you. That’s why we’re so excited to create this community of inbound professionals to learn and grow better together! To get read more