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MSmith072
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Member since ‎Apr 25, 2022
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Molly Smith

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crystalking on July 11, 2021
Employee advocacy programs are powerful sources of word-of-mouth marketing. What are some methods that might encourage employees to use their own social channels to talk about the company? *To learn more about this, check out the Essentia read more
192 upvotes
544 Replies
Member
April 27, 2022
I think this is possibly simpler than I originally thought. My first approach to this is to ask them to engage with the brand on social media. We ski...read more
crystalking on July 11, 2021
No two social media audits are conducted the same. How would you go about conducting one? What resources would you tap into? What reports would you run? Or if you've already conducted social media audits, what did you find to be the most helpful in read more
213 upvotes
488 Replies
Member
April 27, 2022
I recently started a social media audit for an organization that I will be a temporary social media manager for. Here are some of the steps: 1) I be...read more
crystalking on July 11, 2021
Each social media platform is a little different and companies will find different types of success depending on their audience and their content. If your brand is advertising on social media, where have you found success? *To learn more a read more
398 upvotes
1297 Replies
Member
April 25, 2022
We don't "sell" specifically as a membership organization but have seen response on LinkedIn for our CTA's.
crystalking on July 11, 2021
Statista tells us that 47% of US consumers have a more favorable view of brands that respond to customer service questions or complaints on social media. What are some ways you've seen brands change consumer opinions via social media? *To read more
337 upvotes
817 Replies
Member
April 25, 2022
Apologies go a long way. I have seen brands apologize to a customer, ask for a direct message so that they can understand what happened, and try to m...read more
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