We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more

Think about the saying, “People don’t buy a quarter-inch drill; they buy a quarter-inch hole.” This is a perfect example of the Jobs Theory in action. When someone purchases a drill, they’re hiring that drill to do the job of creating a hole in the read more

We believe knowledge and ideas should be shared often. That's how we, together, transform the way the world does business. What advice would you give to someone looking to get started with becoming a better writer? *To learn more about thi read more