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DaCalderon
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Daniel Calderon

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JonPayne on June 29, 2021
Who has the clearest hero statement?
We’ve learned that a hero statement is as much about who you DON’T want to business with as who you do. Few brands are brave enough to put their hero statement front and centre. Who does it boldy? *To learn more about this, check out the read more
Reply Discussion Hero Statements
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DaCalderon
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March 16, 2022
I consider that this is about the job to be done. Ones offer a closed-loop to provide the best experience they can deliver. Others offer an open-loop...read more
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