Hey there! Welcome to the Video Marketing Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please re read more

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more

Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now? *To read more

Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulf read more

Creating a video for your sales prospect can be an incredibly effective way to nourish the connection as well as make you stand out from competitors. We’d love to hear if you’ve had recent success with a sales video. Please reply to this post and a read more

Videos can sometimes be the factor that leaves a memorable impression to set a webpage apart from others. However, this also comes down to having the RIGHT video on your page that doesn’t overstimulate or distract from the overall goal. We’d love t read more