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JChambers5D
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John Chambers

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Champion on July 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more
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85 upvotes
310 Replies
JChambers5D
Member
March 09, 2022
I've notice Hibbett Sports will send a "pick up where you left off" style email if you look at an item. I have also received emails from companies a...read more
Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
JChambers5D
Member
March 09, 2022
Do an A/B test. Determine what elements to change in the email. Consider language, images, and tone. As well as CTA. I would be looking for an impro...read more
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
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93 upvotes
466 Replies
JChambers5D
Member
March 02, 2022
Be clear with your message and make sure it provides value to the reader.
Champion on July 11, 2021
What's an example of lead nurturing?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that read more
Reply Discussion
106 upvotes
265 Replies
JChambers5D
Member
February 25, 2022
Publix does a good job of this for members. They will email you specials, and remind you of the last things you bought from them. They basiclly star...read more
Champion on July 11, 2021
What does a sales qualified lead look like for your business?
Sales qualified leads, or SQLs, are marketing qualified leads, or MQLs, that your sales team has determined to be worthy of a direct follow-up after a thorough examination. Keeping this in mind, what does an SQL look like for your business? Conside read more
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72 upvotes
177 Replies
JChambers5D
Member
February 25, 2022
The right licenses and equipment.
Champion on July 11, 2021
What conversations does your business have with its audience?
Every conversation has a defined start, middle, and end. When you’re using that interaction to qualify a lead, there are specific pieces of information that you’ll need to make the most out of that interaction. Much like a conversation that happens read more
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79 upvotes
290 Replies
JChambers5D
Member
February 25, 2022
Our transactional business could be automated. We use our app for that. The relationship building is done by asking fact finding questions. And pro...read more
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