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PAVANKUMAR
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Member since ‎Feb 23, 2022
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RAJUPALEM V S S PAVAN KUMAR

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Champion on July 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more
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85 upvotes
310 Replies
PAVANKUMAR
Member
June 25, 2022
Well, the email series depends on where the customer is in the buyer's lifecycle. If a customer just subscribed to your newsletter, a series of email...read more
Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
PAVANKUMAR
Member
June 25, 2022
There are various factors influencing the Click-through-rate. It is essential to understand which one among them is influencing the CTR. Email body c...read more
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
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104 upvotes
448 Replies
PAVANKUMAR
Member
June 24, 2022
CTR
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
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93 upvotes
466 Replies
PAVANKUMAR
Member
June 24, 2022
My tip is: Keep it simple, stupid and engaging.
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
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242 upvotes
1076 Replies
PAVANKUMAR
Member
June 22, 2022
A successful email copy offers something of value to its audience. It successfully captures their attention. It elevates the interest by giving valua...read more
Champion on July 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
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180 upvotes
621 Replies
PAVANKUMAR
Member
June 22, 2022
Awareness stage email- Gives information about the desired product/service. Educates the customer. Consideration stage email- Clarifies all his que...read more
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