Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey). The buyer's journey is comprised of three stages: Awareness Stage: T read more

If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more

Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now? *To read more

Why do your customers buy your product? What are they attempting to solve? Apply the Jobs Theory to your company! I'll start. Our company's customers buy our services because they are struggling to grow. We focus on leveraging the inbound method read more

Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulf read more

The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywhee read more