To create lasting relationships and to build trust you have to listen to, serve, and follow up with your customers; it’s the best way to learn how to provide the best, personalized experience. Keeping this in mind, what can your business do as a fo read more
Sales qualified leads, or SQLs, are marketing qualified leads, or MQLs, that your sales team has determined to be worthy of a direct follow-up after a thorough examination. Keeping this in mind, what does an SQL look like for your business? Conside read more
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that read more
A conversion is defined as a moment when a website visitor takes the desired action. Ideally, this will occur throughout the visitor’s lifecycle to becoming a customer.
Keeping this in mind, what does a conversion path look like on your website? C read more
Every conversation has a defined start, middle, and end. When you’re using that interaction to qualify a lead, there are specific pieces of information that you’ll need to make the most out of that interaction. Much like a conversation that happens read more
Social media is, in many ways, the ultimate way to do inbound marketing. That’s because it’s a one-to-one medium, which gives you and your company the chance to market in a direct, but very human way. Keeping the above in mind, which social channel read more