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PDXBarb
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Member since ‎Jan 28, 2022
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Barbara Anderman

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PDXBarb on June 30, 2022
Allow Selection for Source/Link Tracking
HubSpot allows users to add tracking parameters to a link in an email automatically from this settings page . If used with a contact button, the link is left unfunctioning, leading to a 404 page - so you have to turn off the functionality. Unfo read more
Reply Idea Analytics Tools Marketing Emails Marketing Reporting
1 upvote
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JorieMunroe on July 11, 2021
Components of an Optimized Email
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
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194 upvotes
492 Replies
PDXBarb
Contributor
March 18, 2022
KISS to be sure - but also the Subject Line is key! Tell them what you want/need. So many people's inboxes are insane, so they don't open the emails ...read more
JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
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216 upvotes
538 Replies
PDXBarb
Contributor
February 07, 2022
Minimum content with only pertinent information, fast loading speed, and a clear, easy-to-see CTA is key, as is the thank you.
JorieMunroe on July 11, 2021
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
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178 upvotes
741 Replies
PDXBarb
Contributor
February 07, 2022
A blog post should be informative. IMHO, if you can provide something that helps the reader at no cost to them, you will gain a following. As someone...read more
JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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205 upvotes
807 Replies
PDXBarb
Contributor
February 07, 2022
I believe that buyer personas should be updated after each campaign. Take the information that you gathered and adjust accordingly.
JorieMunroe on July 11, 2021
How often do you clean your contacts database?
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
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206 upvotes
1606 Replies
PDXBarb
Contributor
January 31, 2022
Quarterly is the goal, but I think more important is training ALL users to clean their data every time they get an update. And even more important is...read more
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