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A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more
Collect Now: email address, first name, last name Could Collect: email address, first name, last name, category of specific interest, years of speci...read more
Hey there! Welcome to the Email Marketing Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please re read more