Employee advocacy programs are powerful sources of word-of-mouth marketing. What are some methods that might encourage employees to use their own social channels to talk about the company? *To learn more about this, check out the Essentia read more

Each social media platform is a little different and companies will find different types of success depending on their audience and their content. If your brand is advertising on social media, where have you found success? *To learn more a read more

Statista tells us that 47% of US consumers have a more favorable view of brands that respond to customer service questions or complaints on social media. What are some ways you've seen brands change consumer opinions via social media? *To read more

One of the best ways to learn social media marketing is by implementing strategies and sharing ideas with other social media practitioners, just like you. That’s why we’re so excited to create this community of social media marketers to learn and read more