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STan5
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Champion on Juli 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity Beitrag ansehen
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STan5
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Januar 17, 2022
There's a company called omnidesk that regularly sends marketing emails to continually engage customers even after the first purchase is made. It giv...Beitrag ansehen
Champion on Juli 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T Beitrag ansehen
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STan5
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Januar 17, 2022
Firstly, assuming that the open rate is high and clickthrough is all we want to test, i'll first identify which element of the page i think is a prob...Beitrag ansehen
Champion on Juli 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee Beitrag ansehen
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104 Likes
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STan5
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Januar 17, 2022
Open rate for my company, as the majority of the people we email don't usually open their emails.
Champion on Juli 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai Beitrag ansehen
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93 Likes
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STan5
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Januar 17, 2022
Bold the most important words on your email, and don't always use image-based templates!
Champion on Juli 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why Beitrag ansehen
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110 Likes
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STan5
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Januar 17, 2022
No fixed recommendation, it depends on the buyer's journey and who you're sending that email to.
Champion on Juli 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. Beitrag ansehen
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242 Likes
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STan5
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Januar 17, 2022
A short title, using the contact's name, a small file-size image with a very clear CTA at the bottom. The email should be browsable in 1 page and use...Beitrag ansehen
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