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STan5
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Member since ‎Jan 10, 2022
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Sebastian Tan

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Champion on July 11, 2021
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more
59 upvotes
161 Replies
Member
May 24, 2022 13:45
Timelines to sending emails, Efficiency in sending emails, Tying series of emails to a specific event, to show awareness of interest that can lead to...read more
Champion on July 11, 2021
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
61 upvotes
199 Replies
Member
May 24, 2022 12:50
Use A/B testing.
Champion on July 11, 2021
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
78 upvotes
241 Replies
Member
May 25, 2022 17:38
Individual email metrics and Return of Investment
Champion on July 11, 2021
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
66 upvotes
242 Replies
Member
May 25, 2022 17:22
My most important email tips are Simple, Concise attractive and mind capturing. When these are in place, the customer has no doubt of going to th...read more
Champion on July 11, 2021
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
81 upvotes
255 Replies
Member
May 25, 2022 19:48
The right frequency is based on the expectation you set with the contact initially. This would be once a week, once a month, or every other week. ...read more
Champion on July 11, 2021
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
171 upvotes
574 Replies
Member
May 25, 2022 19:02
Subject line = door to your email 41-50 character subject line; Preview line that is pulled from body of email (something enticing) Make sure yo...read more
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