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ALucas5
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Allison Lucas

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JorieMunroe on July 11, 2021
Pitfalls to Avoid When Creating Landing Pages
Creating and optimizing landing pages is a crucial step in your lead generation efforts. What's a common mistake I always see and try to avoid? Not having a second offer or CTA on the thank you page. It’s a smart move to keep your primary read more
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216 upvotes
537 Replies
ALucas5
Member
January 05, 2022
One pitfall we have come across in the past and started to avoid is making sure if your landing page includes a form it is linked in all appropriate ...read more
JorieMunroe on July 11, 2021
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
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178 upvotes
740 Replies
ALucas5
Member
January 05, 2022
A compelling headline, and igniting the first sentence. Make sure to have enough white space that it allows readers to be able to read the blog post ...read more
JorieMunroe on July 11, 2021
How do you keep your campaign assets organized?
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
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141 upvotes
534 Replies
ALucas5
Member
January 05, 2022
Reviewing campaigns at the end of the year is a great for us to audit the campaigns we've run for clients.
JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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204 upvotes
803 Replies
ALucas5
Member
January 05, 2022
Yearly, updating your personas too often can create gray areas between who your ideal personas are and who are just additional contacts in your lists...read more
JorieMunroe on July 11, 2021
How often do you clean your contacts database?
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
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206 upvotes
1597 Replies
ALucas5
Member
January 05, 2022
Once a quarter or bi-anually! Being able to take the time to clean your contact list out can be crucial, but if you complete an audit too soon you co...read more
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