Hi all! I'm really excited to be in conversation on Tuesday, Feb 22 at 10AM ET with Susan McPherson, the bestselling author of "The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships." Susan is a serial connec read more

Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more

There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more

The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more

A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more

One of the best ways to learn inbound is by implementing strategies and sharing ideas with other professionals, just like you. That’s why we’re so excited to create this community of inbound professionals to learn and grow better together! To get read more