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SHunter2
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Susan Hunter

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chrlee on January 06, 2022
Which of the five fundamental steps is most challenging for you?
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Reply Discussion Behavioral Marketing Customer Segmentation Inbound Marketing
64 upvotes
487 Replies
SHunter2
Member
December 05, 2022
We have the tracking tools in place. It's taking the time to dive in an analyze how people are behaving and engaging with us.
kara_susvilla on January 06, 2022
What content ideas do you have for your buyer’s journey?
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Reply Discussion buyer's journey Content Marketing Inbound Marketing
106 upvotes
552 Replies
SHunter2
Member
September 13, 2022
Looking at publics that we haven't considered before who are key to influencing another's buying decision. And creating content that speaks to their ...read more
agulati on January 06, 2022
Which research methods have helped you curate your buyer persona?
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
Reply Discussion buyer persona Inbound Marketing
141 upvotes
765 Replies
SHunter2
Member
September 12, 2022
We have worked with both an outside research agency and also conducted internal interviews and surveys with customers who have interacted and are con...read more
Champion on July 11, 2021
Which social media channel is most important to your business?
Social media is, in many ways, the ultimate way to do inbound marketing. That’s because it’s a one-to-one medium, which gives you and your company the chance to market in a direct, but very human way. Keeping the above in mind, which social channel read more
Reply Discussion
103 upvotes
427 Replies
SHunter2
Member
January 01, 2022
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