Your emails should be about your prospects -- their pain points and what solutions you can provide. Keeping your emails short & straightforward, ...read more
I have a love-hate relationship with workflows. It's a powerful tool--it gets a lot of things done easily, especially with marketing emails/activitie...read more
I find catchphrase to be an effective CTA. Should be able to communicate the value of clicking the CTA button i.e. To learn more about basic troubles...read more
An effective landing page should trigger the desired action that we want our readers to do after they've visited our website. It should direct the pr...read more