Your emails should be about your prospects -- their pain points and what solutions you can provide. Keeping your emails short & straightforward, ...read more
I have a love-hate relationship with workflows. It's a powerful tool--it gets a lot of things done easily, especially with marketing emails/activitie...read more
I find catchphrase to be an effective CTA. Should be able to communicate the value of clicking the CTA button i.e. To learn more about basic troubles...read more