ARubbani

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KyleJepson

Azher Rubbani

As sales expert, I help my company to implement and practice frictionless sales though the right balance of automation and human intervention. The vision is to optimise the sales journey, resulting in increasing the velocity of sale and yet creating a fulfilling employee and customer experience.

Activity

JonPayne on June 29, 2021

Any tips for getting the IT dept bought in?

It’s a tale as old as time (well, since the 1990’s) - the IT team and the sales team not communicating effectively. But when they do get on, the combination can really light a fire under the growth of the business. How have you overcome (or seen pe read more

Reply Discussion Team Training

8 upvotes

23 Replies

ARubbani

Contributor

January 10, 2022

Hi In my experience, for any departmental relationship to work & collaborate, it needs a over arching promotion and approval of the CEO or MD. ...read more

JonPayne on June 29, 2021

Presenting your pricing on your website.

It’s a tough question - often there are many in the business who don’t want to publish pricing and sometimes there are good reasons not to, how do you choose if you should share your pricing online? And if you do, how do you display it on your webs read more

Reply Discussion Pricing and Packaging

8 upvotes

30 Replies

ARubbani

Contributor

January 09, 2022

I think the format of your business potentially determine that: So if the format is a SAAS based company, then yes prices need to be on the websi...read more

JonPayne on June 29, 2021

Who has the clearest hero statement?

We’ve learned that a hero statement is as much about who you DON’T want to business with as who you do. Few brands are brave enough to put their hero statement front and centre. Who does it boldy? *To learn more about this, check out the read more

Reply Discussion Hero Statements

9 upvotes

24 Replies

ARubbani

Contributor

January 09, 2022

I think Apple does it really well..although Samsung mobiles is competition, Apple seems to hold its own in the market - I have an Apple mobile. WHY? ...read more

KyleJepson on July 11, 2021

What jobs are your customers hiring your product to do?

Sometimes your customers will use your products in surprising ways. Do you have any stories about customers who used your product in a way you didn't expect? Was it a use case that your company decided to support, or was it one of those things bett read more

Reply Discussion

35 upvotes

115 Replies

ARubbani

Contributor

January 09, 2022

Hi I used to work in foodserve supply chain business. We only specialised supplying ambient/frozen/chilled food ingredients - but not supplying Fres...read more

JonPayne on June 29, 2021

Engaging your buyer personas on social media

There’s many benefits to finding your personas on social media - from understanding what’s topical to learning how they describe their problems and even reaching out to start the relationship. Join the discussion to share ideas on how to find and m read more

Reply Discussion buyer personas

10 upvotes

33 Replies

ARubbani

Contributor

January 09, 2022

I am so looking forward to developing and deep diving into this exercise of ideal customer profiles and the buyers persona within each category or co...read more

JonPayne on June 29, 2021

Get me to the meeting on time.

Online or offline, it’s hard to get everyone to arrive on time for internal meetings. The best leaders know this is essential to make the most of your time together. What’s the best incentive to get people in the room on time, every time? read more

Reply Discussion Meetings

7 upvotes

45 Replies

ARubbani

Contributor

January 09, 2022

I am loving this cert programme! 1) I often used the words "pychological safety" to enable a sense of safety for all without any repercussions. T...read more

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