Click through rates and bounce rates are big concerns but also registrants for our events--particularly new contacts who have not registered for prev...read more

Email tends to perform the strongest for us, likely because our database is kept updated so it targets our audience effectively.

Something like: As content services director, Alex works between his organization's content teams, clients, and audiences to create content mark...read more

SMART goal: Conduct a content audit to review what might have fallen through the cracks or could be refreshed/reenvisioned.

We could improve our process by clarifying which step in the buyer's journey each piece of content addresses. Right now that kind of goes without say...read more

Who is the brand? WeTransfer Who is their audience? Creators and thise working in creative industries (which account for 75% of WeTransfer's...read more