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FWafula
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Francis Wafula

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Champion on July 11, 2021
What's an example of a buyer persona with corresponding buyer's journey?
Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey). The buyer's journey is comprised of three stages: Awareness Stage: T read more
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161 upvotes
462 Replies
FWafula
Contributor
December 12, 2021
I am a persona for small business management tools, in this case staff vacation and leave management. Awareness Stage: Managing vacation/leave days...read more
Champion on July 11, 2021
Who is your business's buyer persona?
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more
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145 upvotes
541 Replies
FWafula
Contributor
December 11, 2021
Name (of persona): Startup Joe Demographics: Age 30 - 40. small to mid-size business owner, stakeholder Motivations: personal and business grow...read more
Champion on July 11, 2021
What OKR are you focusing on?
Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now? *To read more
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160 upvotes
692 Replies
FWafula
Contributor
December 10, 2021
Objective Create a strong online presence Key Results A branded company website, with search engine optimization and relevant content by 04/202...read more
Champion on July 11, 2021
What funnels exist in your flywheel?
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywhee read more
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251 upvotes
767 Replies
FWafula
Contributor
December 07, 2021
A customer support funnel
Champion on July 11, 2021
What's your company's purpose?
Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulf read more
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193 upvotes
839 Replies
FWafula
Contributor
December 07, 2021
To support communities by empowering small and growing businesses, enabling them to thrive despite competition from big corporates.
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