Franco Beschizza

With over twenty-five years in business as a leader and marketing professional, including senior leadership experience in digital campaign planning and delivery, mobile marketing, and application development/consultancy in the B2C and B2B area of business, getting more for less. I have successfully operated in senior roles, working with leading FTSE100 companies such as British Gas, NPower, Orange and Ford, and for the UK Government, in growing their engagement with consumers and increasing the digital business. Now, a senior lecturer at Middlesex University Business School, responsible for teaching both undergraduate and postgraduate UK and international students in digital, social and analytics. I also still offer digital consultancy through the University and speak at industry events and company away days. I have developed a number of industry workshops around digital, social, and mobile.