KHeyer

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Kim Heyer

B2B Marketer with over 20 years of working in the Learning and Leadership solution area.

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KHeyer

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July 25, 2024

Reply to What is HS doing or enabling from an AI perspective

thank you. But I'm looking for more behavior analytics capabilities. This is really focused on content gen and using certain actions to build repor...read more

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KHeyer on July 12, 2024

What is HS doing or enabling from an AI perspective

Can HS be used from an AI perspective to facilitate a more personalized marketing journey? I'm not asking about using it for Content creation. Is HS doing/enabling functionality in this area of focus?

Reply Discussion Analytics Tools

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KHeyer on November 16, 2023

Sending a B2B email on the Monday before Thanksgiving

I'm seeking opinions on sending a B2B newsletter the Monday before the US Thanksgiving holiday. I figure it could go either way. Everyone is OOO, and it will get lost in their inbox when they return. OR It's a quiet week, and it might be the best read more

Reply Discussion Email Deliverability Marketing Email

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KHeyer

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December 27, 2021

Reply to How often do you clean your contacts database?

Our database cleaning is done constantly based on a workflow. A washingmachine that pulls people who unsubscribe, hard bounces and fall into the fol...read more

KHeyer

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November 11, 2021

Reply to New to the Inbound Study Group? Introduce yourself here ‌⬇️‌

Hello everyone! My name is Kim, I am a marketing automation manager for a global organization focusing on workforce transformation and performance ...read more

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