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RobinBod
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Member since ‎Nov 8, 2021
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Robin Bodicoat

I'm Head of Marketing at Touchlight, a biotechnology company based in London. I have 20 years' B2B marketing experience across a number of industries with particular prominence in Life Sciences, Pharma and Healthcare.

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RobinBod
Participant
December 02, 2021
Reply to Best practice for managing contacts that no longer work for a company
Thanks for the informative reply, very helpful.
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RobinBod on December 02, 2021
Best practice for managing contacts that no longer work for a company
Hi, What would you consider best practice for managing contacts who bounce back from an email campaign with a "no longer works for this company" automated message? Would you delete them from HubSpot or opt them out? If you delete them does it m read more
Reply Discussion Marketing Email
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RobinBod
Participant
December 01, 2021
Reply to Components of an Optimized Email
Always provide value for the recipient. Whether it is a white paper, case study, webinar invitation or 'how to' blog link, there should always be a r...read more
RobinBod
Participant
November 15, 2021
Reply to What makes a compelling blog post?
From a work perspective, useful blogs for me are those that help you overcome an existing problem, offering tips and advice to improve the way you wo...read more
RobinBod
Participant
November 09, 2021
Reply to Welcome to the Community - introduce yourself!
Hi I'm Robin, very recently transitioned from Pardot to HubSpot and loving it! And still keen to learn best practice and hot tips for improving my ma...read more
RobinBod
Participant
November 09, 2021
Reply to How often should you audit and update your buyer personas?
It is definitely industry specific. For example, in my industry, which is B2B pharma/biotech, I'd say it requires review every 6 months due to the co...read more
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