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MLHanson
Member | Platinum Partner
Member | Platinum Partner
Member since ‎Oct 28, 2021
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Michelle Hanson

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JorieMunroe on April 12, 2022
Which reports are currently on your marketing dashboards?
The exact marketing reports you use will vary depending on the type of data you’re reviewing and the purpose of each report. They can assess where your traffic and leads are coming from, what content they interacted with, if and when they conve read more
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20 upvotes
63 Replies
MLHanson
Member | Platinum Partner
April 28, 2022
We use mostly custom reports.
kara_susvilla on June 09, 2021
What's an opportunity for contextual marketing on your website?
Consider this: Your manager tasks you with making your company's website more inviting and personalized. How would you go about identifying opportunities to get started? Tell us in the comments below. *To learn more about this, check out t read more
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26 upvotes
85 Replies
MLHanson
Member | Platinum Partner
October 28, 2021
Segment content by referral source and deliver new content in similar format.
kara_susvilla on June 09, 2021
What advice would you give to someone trying to segment by contact list membership?
When creating smart content, you can segment a list of contacts and provide them with content that’s different from what the average visitor sees. This means that any time a contact on that list visits your website, they’ll see content that’s speci read more
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30 upvotes
94 Replies
MLHanson
Member | Platinum Partner
October 28, 2021
Focus on one segment only, and start with segementing by their personas.
kara_susvilla on June 09, 2021
What's an example of personalization?
Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how read more
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37 upvotes
114 Replies
MLHanson
Member | Platinum Partner
October 28, 2021
Set up a token for email that uses a contact's name in the subject line and body greeting.
kara_susvilla on June 09, 2021
What's an example of a website with a positive user experience?
A website with a good user experience helps its visitors accomplish their goals. Your website should be tailored to your visitors in order to attract them to your site and guide them to becoming customers. In your opinion, what's an example of a we read more
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43 upvotes
139 Replies
MLHanson
Member | Platinum Partner
October 28, 2021
Amazon always offers great suggestions for related or similar items, as well as recommendations based on my search history.
kara_susvilla on June 09, 2021
What's an example of contextual marketing?
Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping read more
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52 upvotes
144 Replies
MLHanson
Member | Platinum Partner
October 28, 2021
Useing tags/categorization, offer reader related articles on blog pages.
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