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MLHanson
Member | Platinum Partner
Member | Platinum Partner
Member since ‎Oct 28, 2021
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Michelle Hanson

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MLHanson
Member | Platinum Partner
April 28, 2022
Reply to Which reports are currently on your marketing dashboards?
We use mostly custom reports.
MLHanson
Member | Platinum Partner
October 28, 2021
Reply to What's an opportunity for contextual marketing on your website?
Segment content by referral source and deliver new content in similar format.
MLHanson
Member | Platinum Partner
October 28, 2021
Reply to What advice would you give to someone trying to segment by contact list membership?
Focus on one segment only, and start with segementing by their personas.
MLHanson
Member | Platinum Partner
October 28, 2021
Reply to What's an example of personalization?
Set up a token for email that uses a contact's name in the subject line and body greeting.
MLHanson
Member | Platinum Partner
October 28, 2021
Reply to What's an example of a website with a positive user experience?
Amazon always offers great suggestions for related or similar items, as well as recommendations based on my search history.
MLHanson
Member | Platinum Partner
October 28, 2021
Reply to What's an example of contextual marketing?
Useing tags/categorization, offer reader related articles on blog pages.
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