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NGOCAN1998
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Membre depuis ‎oct. 17, 2021
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Champion le Juillet 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity Lire la suite
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NGOCAN1998
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Janvier 30, 2022
I think the doulino app did a great job of this. After each lesson, they often send email reminders to learners or suggest new lessons.
Champion le Juillet 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T Lire la suite
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NGOCAN1998
Membre
Janvier 29, 2022
I will test 2 different email versions to see the results, how recipients respond to each. Then track which ones get a higher click-through rate
Champion le Juillet 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee Lire la suite
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NGOCAN1998
Membre
Janvier 29, 2022
One email metric I'd like to improve is the clickthrough rate because then I will increase the opportunity to convey the message to the customer.
Champion le Juillet 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai Lire la suite
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NGOCAN1998
Membre
Janvier 25, 2022
One of my experiences when designing emails is short, concise, eye-catching images and always highlighting my brand.
Champion le Juillet 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why Lire la suite
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NGOCAN1998
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Janvier 17, 2022
I think the frequency of sending emails will depend on each business's purpose strategy and customer buying behavior. You can keep sending emails onc...Lire la suite
Champion le Juillet 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l Lire la suite
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NGOCAN1998
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Janvier 16, 2022
Example of a Baby Milk company: - Awareness stage: Email about nutrition, health care knowledge for young children - Consideration stage: Email about...Lire la suite
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