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MelP
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Mel Pangborn

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JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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205 upvotes
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MelP
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October 05, 2021
I would think personas would vary product to product and season to season. For instance, an electric kettle might be normally purchased by a middle...read more
JorieMunroe on January 26, 2021
New to the HubSpot Marketing Study Group? Introduce yourself here ‌⬇️‌
Marketing is about making connections — with your audience and with each other. With that in mind, say hi and tell us a little bit about yourself. Here's some questions you can use for inspiration: What's your current role? read more
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MelP
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October 04, 2021
Hello, I'm an old hand in the marketing industry, but learning to use new tools in a new position.
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