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KMcleod8
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Member since ‎Oct 2, 2021
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Katie Mcleod

I am a marketing executive with 20+ years of experience growing business by strategically managing data and intelligence, leveraging digital and traditional marketing methods to increase inbound sales leads, supporting the launch of new products and services, and targeting specific markets with comprehensive integrated marketing campaigns. I am a certified Digital Marketing Professional with the Digital Marketing Institute. I currently work as VP of Marketing for the North American division of a large security company. In my personal time I run a small business. I am an ecopreneur selling eco-friendly home and garden products via e-commerce. I am a mom to two teenagers, a wife and a hobby farmer.

Activity

JorieMunroe on July 11, 2021
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
178 upvotes
741 Replies
Member
October 25, 2021
I find I am most attracted to blog posts that are personal. The author has a personal story to tell. Something different is also great. I am sharing...read more
JorieMunroe on July 11, 2021
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
141 upvotes
534 Replies
Member
October 25, 2021
Make sure that everyone on the team who will be working the campaign, including outsourced partners, has clearly defined roles and responsibilities a...read more
JorieMunroe on July 11, 2021
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
206 upvotes
1600 Replies
Member
October 25, 2021
You should clean your contact database continually. I worked for a company that was not well resourced and our contacts got extremely dirty as a resu...read more
JorieMunroe on July 11, 2021
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
205 upvotes
804 Replies
Member
October 25, 2021
I believe that we should update buyer personas continually as we learn more about our buyers either through direct interaction or research.
JorieMunroe on January 26, 2021
Marketing is about making connections — with your audience and with each other. With that in mind, say hi and tell us a little bit about yourself. Here's some questions you can use for inspiration: What's your current role? read more
76 upvotes
1150 Replies
Member
October 19, 2021
Hello everyone. My name is Katie and I am in the middle of transitioning from one job to the next. I am a VP of Marketing for a large security compan...read more
JorieMunroe on January 26, 2021
Marketing is about making connections — with your audience and with each other. With that in mind, say hi and tell us a little bit about yourself. Here's some questions you can use for inspiration: What's your current role? read more
76 upvotes
1150 Replies
Member
October 19, 2021
Hello everyone. My name is Katie and I am in the middle of transitioning from one job to the next. I am a VP of Marketing for a large security compan...read more
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