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HBignell
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Member since ‎Sep 30, 2021
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Holly Bignell

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Champion on July 11, 2021
Buyer personas are key to creating a successful inbound business. Each buyer persona has his or her own journey to making a well-informed decision (i.e. buyer's journey). The buyer's journey is comprised of three stages: Awareness Stage: T read more
170 upvotes
483 Replies
Member
September 30, 2021
Awareness - Consideration - Conversion (Decision)
Champion on July 11, 2021
If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business's primary buyer persona look like? In the comments below, share the following: Name (of persona) Demographics read more
148 upvotes
563 Replies
Member
September 30, 2021
Name of Persona: IT Ted Demographics: Toronto, Age 50
Champion on July 11, 2021
Objectives and key results (also known as OKRs) is a goal-setting system that helps to ensure that the company focuses efforts on the same important issues throughout the organization. What is the main OKR you're focusing on right now? *To read more
164 upvotes
721 Replies
Member
September 30, 2021
My OKR is
Champion on July 11, 2021
Inbound is all about making your company easy to find for the people who need your help. But before you can do that, you need to understand the job your company was founded to do. So why was your company founded? What mission was it created to fulf read more
200 upvotes
872 Replies
Member
September 30, 2021
Become a true business enabler by leveraging technology.
Champion on July 11, 2021
The flywheel represents your company as a whole, but you’ll still have funnel-shaped charts and graphs representing the effectiveness of different processes within your company, and it’s important to make sure those funnels are fueling your flywhee read more
258 upvotes
793 Replies
Member
September 30, 2021
Attract, Engage and Delight.
Champion on June 29, 2021
Hey there! Welcome to the Inbound Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please reply in t read more
145 upvotes
751 Replies
Member
September 30, 2021
Hello, my name is Holly.
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