My team is mostly using Facebook and LinkedIn for our social marketing. We use these channels because our analytics tell us that our audiences are mo...Lire la suite

Personalization is key, not just adding a user's first name, but actually customizing the content of the email to reflect the user's interests. Also,...Lire la suite

Targeting abandoned carts is a great use case for this. It's so important to send follow-up information as quickly as possible during the considerati...Lire la suite

Reverb.com has a good form. Simple, one column, I think just four or five questions. It only asks for necessities to create the account. Reverb can g...Lire la suite

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Unclear content. A lot of time marketers use too much/or unclear text. They also include too many visuals: images, font changes, etc. This distracts ...Lire la suite