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MMilligan
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Member since ‎Sep 16, 2021
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Matt Milligan

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Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
Reply Discussion
104 upvotes
448 Replies
MMilligan
Participant
September 16, 2021
Open rate and response
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
Reply Discussion
93 upvotes
466 Replies
MMilligan
Participant
September 16, 2021
Personable, short, clean design with an eye-catching graphic or two.
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
Reply Discussion
110 upvotes
473 Replies
MMilligan
Participant
September 16, 2021
For us, it is usually weekly based on the segment. We really strive to not inundate our members with too many.
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
Reply Discussion
242 upvotes
1078 Replies
MMilligan
Participant
September 16, 2021
Catchy subject line Quality graphics that add value to your offer Personalized copy CTA
Champion on July 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
Reply Discussion
180 upvotes
621 Replies
MMilligan
Participant
September 16, 2021
Awareness - Welcome and thanking them Consideration - offer product that matches them Delight - include opportunity to get paid by referring a frie...read more
Champion on July 11, 2021
What contact information is important for your business to capture?
A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more
Reply Discussion
245 upvotes
1010 Replies
MMilligan
Participant
September 16, 2021
Single Service HH Job Interests Lifestyle
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