A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what informat read more

Hey there! Welcome to the Email Marketing Study Group. The purpose of this post is to walk you through the experience of getting started and how to get the most value out of this Study Group. If you have any specific questions or comments, please re read more

To create lasting relationships and to build trust you have to listen to, serve, and follow up with your customers; it’s the best way to learn how to provide the best, personalized experience. Keeping this in mind, what can your business do as a fo read more

Sales qualified leads, or SQLs, are marketing qualified leads, or MQLs, that your sales team has determined to be worthy of a direct follow-up after a thorough examination. Keeping this in mind, what does an SQL look like for your business? Conside read more

Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that read more

A conversion is defined as a moment when a website visitor takes the desired action. Ideally, this will occur throughout the visitor’s lifecycle to becoming a customer. Keeping this in mind, what does a conversion path look like on your website? C read more