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kara_susvilla on June 09, 2021
What's an opportunity for contextual marketing on your website?
Consider this: Your manager tasks you with making your company's website more inviting and personalized. How would you go about identifying opportunities to get started? Tell us in the comments below. *To learn more about this, check out t read more
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26 upvotes
84 Replies
RModer
Member
August 24, 2021
I would look at the page views on the site and consider personalizing the content on these pages. CTA content is a great example
kara_susvilla on June 09, 2021
What advice would you give to someone trying to segment by contact list membership?
When creating smart content, you can segment a list of contacts and provide them with content that’s different from what the average visitor sees. This means that any time a contact on that list visits your website, they’ll see content that’s speci read more
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30 upvotes
94 Replies
RModer
Member
August 23, 2021
One way to segment contact lists would be to segment based on area/zip code. The needs and wants of a person living in Texas are going to be differen...read more
kara_susvilla on June 09, 2021
What's an example of contextual marketing?
Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping read more
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52 upvotes
143 Replies
RModer
Member
August 23, 2021
Contextual marketing is about creating content that is relevant to each user. An example of this is sending marketing emails to a customer that has s...read more
kara_susvilla on June 09, 2021
What's an example of a website with a positive user experience?
A website with a good user experience helps its visitors accomplish their goals. Your website should be tailored to your visitors in order to attract them to your site and guide them to becoming customers. In your opinion, what's an example of a we read more
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43 upvotes
139 Replies
RModer
Member
August 23, 2021
One example of a website with a positive user experience is google. For me, it's very simple to use, and I'm never dissatisfied with the way that it ...read more
kara_susvilla on June 09, 2021
What's an example of personalization?
Personalization is a tool you can use in your contextual marketing strategy to focus on an individual. You’ll be able to provide even more value to your users by communicating directly to them using their personal details. Keeping this in mind, how read more
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37 upvotes
114 Replies
RModer
Member
August 23, 2021
A simple example of personalization is using a person's name at the start of an email. A bad example of personalization is using a person's revenue i...read more
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