LinkedIn and Twitter are the channels we use most frequently, as they fit best with our target personas and goals from our social pages. But, we also...read more

Highly effective emails have copy that is clean, concise and easy to read. While not fully conversational, your emails shouldn't try to do to much or...read more

I really enjoy CTAs that make sense with the offer itself, which sounds simple but it's surprising to see how many generic/bad fit CTAs there are. If...read more

Make sure your page is not just optimized for all platforms, but be sure that your copy, form, etc is all catered to the target audience. It's a good...read more

The level of value added by the blog, how applicable it is to the reader (which is why it's so important to tailor blog content to personas and journ...read more

Full audits/reviews are quarterly, but there's an element of constant oversight to ensure there aren't duplicates, old/dead contacts, etc.