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PSwamy
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Member since ‎Aug 15, 2021
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Priya Swamy

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Champion on July 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more
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85 upvotes
310 Replies
PSwamy
Member
August 22, 2021
An example of effective marketing automation in action: 1) If somebody visits the website or engages with social media, send them a follow-up with m...read more
Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
PSwamy
Member
August 15, 2021
A/B testing
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
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104 upvotes
448 Replies
PSwamy
Member
August 15, 2021
Open rate
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
Reply Discussion
93 upvotes
466 Replies
PSwamy
Member
August 15, 2021
Be clear, concise and consistent
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
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110 upvotes
473 Replies
PSwamy
Member
August 15, 2021
Depends on the situation if I have permission for a monthly email I will send him that
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
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241 upvotes
1076 Replies
PSwamy
Member
August 15, 2021
The goal is very clear The subject short and specific content is engaging
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