A blog post that tackles the target audience's problem or opportunity. It should be helpful and covers a specific aspect of the topic. Also, being SE...read more
To plan and set up a marketing campaign strategy, by identifying the goals of the campaign, channels, required assets, timeline, and performance metr...read more
Quarterly, by editing the existing personas with any more information than I've known with time and interactions, and creating new personas for any n...read more
Every quarter, by making sure that all contacts information is up to date, accurate, and includes personalized properties to help in future interacti...read more