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lmoore0
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Member since ‎Aug 11, 2021
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Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
lmoore0
Member
August 17, 2021
I would use A/B testing and see if in one of the emails if I am able to narrow down the amount of actions we're asking our recipients to take.
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
Reply Discussion
104 upvotes
448 Replies
lmoore0
Member
August 17, 2021
The number one metric I would look at is the deliverability send rate to ensure that my emails are actually getting into the inboxes of my intended r...read more
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
Reply Discussion
93 upvotes
466 Replies
lmoore0
Member
August 17, 2021
My number one tip would be that the email needs to reflect your brand, in visuals and in the tone of the copy.
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
Reply Discussion
110 upvotes
473 Replies
lmoore0
Member
August 11, 2021
As HubSpot stated, the most succesful frequency would be through triggered campaigns, that way there is context in the act of sending (they completed...read more
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
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242 upvotes
1079 Replies
lmoore0
Member
August 11, 2021
A succesful template needs: - The "To" field and "From" field - The above fields need to be from a real email address - The subject line should gr...read more
Champion on July 11, 2021
What does email look like through the buyer's journey?
Different content will appeal to different buyers at different stages of the buying process. For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage who is l read more
Reply Discussion
180 upvotes
621 Replies
lmoore0
Member
August 11, 2021
Awareness stage email: the "why" we do what we do Consideration stage: uniquely position our company as the expert in this area Delight: further ex...read more
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