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AWatkins24
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Member since ‎Aug 10, 2021
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Amanda Watkins

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chrlee on January 06, 2022
Utilizing marketing automation and artificial intelligence (AI) includes finding the right tools that work for you. Whether you're leveraging automation and AI for your internal processes, such as maintaining data hygiene, or your customer-facing p read more
Participant
July 01, 2023
I wouldn't say this is my favourite, it is the only one I use in my role as social media manager for my institution, and that is the auto-response fe...read more
chrlee on January 06, 2022
When it comes to integrating behavioral marketing and customer segmentation into your processes there are five fundamental steps to consider: Defining the interactions you want to track Implementing tracking Analyzing and reporting read more
Participant
June 27, 2023
'Implementing tracking' & ' Analyzing and reporting how people are behaving on your website' are the two steps most challenging for me. Firs...read more
kara_susvilla on January 06, 2022
There are several reasons marketers will distribute their content. Some hope their content will drive traffic to their website, while others hope it’ll help generate new leads. Setting a content distribution goal is the foundation to building a st read more
Participant
June 24, 2023
During admissions season at my university (January-June), we would like to recruit approximately 2,500 new students by the end of June. In the first ...read more
kara_susvilla on January 06, 2022
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content. Get started creating impactful co read more
Participant
June 22, 2023
Scenario: We are offering a digital marketing course for marketing practitioners who are not up-to-date with current marketing trends and the lates...read more
agulati on January 06, 2022
A buyer persona is a fictional, generalized representation of your ideal customer. They help you understand your customers and prospective customers better. If you're in the process of conducting research to curate a buyer persona, tell us below! G read more
Participant
June 20, 2023
I work at a university. We use different methods, but the one I use the most is social media listening. Whenever we run campaigns and get comments an...read more
kara_susvilla on July 11, 2021
To determine the success of your content, you have to set goals and track the metrics that make the most sense for your business. This could be page views, conversions, and so on. Keeping this in mind, which metrics matter most to your business and read more
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September 01, 2021
Webpage Traffic Metrics: unique pageviews (helps us to see if the promotions are successfully driving people to the website), source (shows if...read more
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