Create an email marketing program around the job to be done. For example, in Sell More with Science, David Hoffield lays out the Six Whys(R) original...read more
Design the email for impact, make sure there is a CTA. Think what would success look like? Hopefully, the answer isn't simply the reader read it, but...read more
Hello, I have just taken on the marketing leadership role in a startup for healthcare compliance. I have been at this company for one week. My marke...read more