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NS-Zoe
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Member since ‎Aug 3, 2021
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Natasha Smith

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Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
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96 upvotes
390 Replies
NS-Zoe
Member
February 26, 2022
Click thru rate is the metric to improve because it denotes actual human engagement not just email client opens.
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
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83 upvotes
398 Replies
NS-Zoe
Member
February 26, 2022
Keep it simple.
JorieMunroe on July 11, 2021
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
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105 upvotes
475 Replies
NS-Zoe
Member
August 06, 2021
Currently we are using FB, Twitter, IG and YouTube.
JorieMunroe on July 11, 2021
Examples of Lead Nurturing Workflows
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to read more
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175 upvotes
392 Replies
NS-Zoe
Member
August 06, 2021
I have used workflows to add paid search contacts to be added to MQL or SQL lists depending on form used
JorieMunroe on July 11, 2021
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful b read more
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132 upvotes
359 Replies
NS-Zoe
Member
August 06, 2021
An example of an interesting form is on Nordstroms not only is the background darkened for focus but the double offer option for how the user would...read more
JorieMunroe on July 11, 2021
CTA Copywriting Tips
As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Below are a few examples of the types of CTAs you might use in marketing materials: Try for free. Nearly every company w read more
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142 upvotes
415 Replies
NS-Zoe
Member
August 05, 2021
"Get involved" "Learn more" - I try not to use this one so much, lol "Download Now" or "Download Here" Any action verb that is appropriate t...read more
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