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Dancedad
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Member since ‎Jul 25, 2021
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Steve Millichamp

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Champion on July 11, 2021
What's an example of a lead nurturing campaign in action?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. But remember, marketing automation isn’t a “set it and forget it” shortcut to more revenue. It’s an opportunity read more
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85 upvotes
310 Replies
Dancedad
Contributor
July 26, 2021
An email in response to a form submission followed by an automated email with a follow up - 'have you tried' would be a way of leading the recipient ...read more
Champion on July 11, 2021
How would you go about conducting an email experiment?
Consider this: Your manager asks you to improve the click-through rate of your monthly newsletter. How would you go about conducting an experiment? What would you be looking to improve (and why)? *To learn more about this, check out the T read more
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82 upvotes
366 Replies
Dancedad
Contributor
July 26, 2021
I would use testing to compare the affects of having a shorter, more direct body of text and a cta compared with a longer more descriptive body of te...read more
Champion on July 11, 2021
What's one email metric you're working to improve?
Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Kee read more
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104 upvotes
448 Replies
Dancedad
Contributor
July 25, 2021
As a new business the first metric I want to improve is the number of contacts in our list and my first campaign will be to do just that.
Champion on July 11, 2021
What's your #1 email design tip?
The idea of email design might make you think you need a web designer to help you create and design beautiful emails. And if you have someone to help you create the design, that’s great, but if you don’t, you aren’t out of luck. What's your #1 emai read more
Reply Discussion
93 upvotes
466 Replies
Dancedad
Contributor
July 25, 2021
I'm another that prefers not to read long emails. I want an obvious topic to see if I'm interested and a call to action thats clear and doesnt need m...read more
Champion on July 11, 2021
What's the right frequency for sending emails?
In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what's your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why read more
Reply Discussion
110 upvotes
473 Replies
Dancedad
Contributor
July 25, 2021
I can only speak from my own personal preference as someone new to this side of email marketing. Even when I am interested in the subject matter i so...read more
Champion on July 11, 2021
In your opinion, what's a successful layout for a high-performing email?
High-performing emails are focused on taking the essential parts of an email and making sure they are optimized to drive your contacts toward your specific goal. In your opinion, describe what a successful marketing email template looks like. read more
Reply Discussion
242 upvotes
1078 Replies
Dancedad
Contributor
July 25, 2021
A high performing email needs to convey intrigue or value in its subject line and preview text in order for the reader to want to open it. Following ...read more
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