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JenMalins
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Member since ‎Jul 23, 2021
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Jennifer Malins

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kara_susvilla on June 09, 2021
Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping read more
44 upvotes
109 Replies
Contributor
October 20, 2021
Start small by creating content that considers the buyer's journey and then later use heatmaps to contextualize even more.
crystalking on July 11, 2021
Employee advocacy programs are powerful sources of word-of-mouth marketing. What are some methods that might encourage employees to use their own social channels to talk about the company? *To learn more about this, check out the Essentia read more
192 upvotes
544 Replies
Contributor
October 18, 2021
Create a positive workplace in which each employee is given the support needed to thrive and they'll be happy to advocate for the company.
crystalking on July 11, 2021
Each social media platform is a little different and companies will find different types of success depending on their audience and their content. If your brand is advertising on social media, where have you found success? *To learn more a read more
315 upvotes
1025 Replies
Contributor
October 13, 2021
For our clients, Facebook has yielded the best results overall, I think.
crystalking on July 11, 2021
Statista tells us that 47% of US consumers have a more favorable view of brands that respond to customer service questions or complaints on social media. What are some ways you've seen brands change consumer opinions via social media? *To read more
336 upvotes
816 Replies
Contributor
October 13, 2021
Showing empathy and taking ownership for the mistake vs getting defensive
kara_susvilla on July 11, 2021
Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with read more
207 upvotes
1535 Replies
Contributor
August 19, 2021
I like to gather lots of information from various sources and then walk away from it to let my brain process it in the "background." I'll often come ...read more
kara_susvilla on July 11, 2021
Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with). Before you create read more
910 upvotes
2757 Replies
Contributor
August 12, 2021
Have more streamlined naming conventions and better organization for content in Google Docs. It's hard to find things!
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