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JenMalins
Contributor | Diamond Partner
Member since ‎Jul 23, 2021
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Jennifer Malins

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JenMalins on June 07, 2023
As most of our customers are B2B and use LinkedIn for social posts, it would be great to add the ability to post carousel/sliding images to LI posts. Not having this capability is a detractor for some of our clients.
1 upvote
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kara_susvilla on June 09, 2021
Start small with your contextual marketing efforts. Use it sparingly in one area to begin with. Contextual marketing is an advanced marketing tactic. There are many ways to use it, and it’s easy to get overwhelmed with all the possibilities. Keeping read more
52 upvotes
140 Replies
Contributor | Diamond Partner
October 20, 2021
Start small by creating content that considers the buyer's journey and then later use heatmaps to contextualize even more.
crystalking on July 11, 2021
Employee advocacy programs are powerful sources of word-of-mouth marketing. What are some methods that might encourage employees to use their own social channels to talk about the company? *To learn more about this, check out the Essentia read more
192 upvotes
544 Replies
Contributor | Diamond Partner
October 18, 2021
Create a positive workplace in which each employee is given the support needed to thrive and they'll be happy to advocate for the company.
crystalking on July 11, 2021
Each social media platform is a little different and companies will find different types of success depending on their audience and their content. If your brand is advertising on social media, where have you found success? *To learn more a read more
391 upvotes
1287 Replies
Contributor | Diamond Partner
October 13, 2021
For our clients, Facebook has yielded the best results overall, I think.
crystalking on July 11, 2021
Statista tells us that 47% of US consumers have a more favorable view of brands that respond to customer service questions or complaints on social media. What are some ways you've seen brands change consumer opinions via social media? *To read more
337 upvotes
817 Replies
Contributor | Diamond Partner
October 13, 2021
Showing empathy and taking ownership for the mistake vs getting defensive
kara_susvilla on July 11, 2021
Having a process also allows you to think of ideas that may not be easily apparent. What's one thing you do to help come up with new ideas? How can you incorporate this into a repeatable framework (for yourself as well as those you collaborate with read more
250 upvotes
2141 Replies
Contributor | Diamond Partner
August 19, 2021
I like to gather lots of information from various sources and then walk away from it to let my brain process it in the "background." I'll often come ...read more
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