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ESingletary
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Erika Singletary

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Champion on July 11, 2021
Which social media channel is most important to your business?
Social media is, in many ways, the ultimate way to do inbound marketing. That’s because it’s a one-to-one medium, which gives you and your company the chance to market in a direct, but very human way. Keeping the above in mind, which social channel read more
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103 upvotes
427 Replies
ESingletary
Member
July 28, 2021
LinkedIn and Twitter would be the two most important social media platforms to reach our current and potential customers.
JorieMunroe on July 11, 2021
Which marketing metrics do you track and report on?
As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance read more
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4 upvotes
31 Replies
ESingletary
Member
July 26, 2021
The metrics that I've used more often are the number of clicks on a link or CTA in an email.
JorieMunroe on July 11, 2021
Examples of Lead Nurturing Workflows
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to read more
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195 upvotes
431 Replies
ESingletary
Member
July 23, 2021
One workflow I've used a lot is to re-engage somone who has opened an email and spent some time on it but did not click the CTA.
JorieMunroe on July 11, 2021
Components of an Optimized Email
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
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172 upvotes
427 Replies
ESingletary
Member
July 23, 2021
be clear in the messaging, make it visually appealing, and ensure to include a CTA
JorieMunroe on July 11, 2021
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
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108 upvotes
530 Replies
ESingletary
Member
July 23, 2021
Primarily Instagram, Facebook, Twitter, and LinkedIn
JorieMunroe on July 11, 2021
Share your favorite form examples!
Without forms, marketers would have a tough time obtaining information on potential customers and tracking data regarding purchases, customer feedback, new leads, and survey responses. In a highly digital world, it’s hard to think of a successful b read more
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138 upvotes
403 Replies
ESingletary
Member
July 22, 2021
In my experience, clothing retailers do a great job with their pop ups to entice customers to register and receive a coupon and/or future offers. The...read more
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