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MandyS
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Member since ‎Jul 21, 2021
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Mandy Singh

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JorieMunroe on July 11, 2021
As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance read more
4 upvotes
31 Replies
Participant
July 27, 2021 10:51
We look at the basics - sessions, revenue, etc. - monthly. But since we just launched a new site < a year ago, we're looking at traffic sources ...read more
JorieMunroe on July 11, 2021
On a past thread, we discussed some of the ways that workflows can trigger your team internally. You can use them to automate data clean up or to trigger notifications to your sales team. Now, let’s discuss ways you can use workflows to read more
132 upvotes
284 Replies
Member
May 21, 2022 15:03
We use workflows update contact records based on their subscription renewals, shop purchases and certification enrollments/completions.
JorieMunroe on July 11, 2021
In order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- becau read more
125 upvotes
259 Replies
Member
May 22, 2022 08:44
Less use of no-reply type of email as it doesn't create a personalized relationship with customers. Additionally, create an attracting subject line a...read more
JorieMunroe on July 11, 2021
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
116 upvotes
379 Replies
Participant
May 21, 2022 08:56
Campaign planning stage is very critical stage in running a campaign, it can make or break your deal. Setting a SMART goals, identifying target marke...read more
JorieMunroe on July 11, 2021
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
128 upvotes
464 Replies
Member
May 20, 2022 13:49
You should update your buyer personas each quarter, but if a significant change comes before then, there is no harm in updating your buyer personas s...read more
JorieMunroe on July 11, 2021
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
128 upvotes
831 Replies
Member
May 22, 2022 19:01
It would appear that if you're my predecessors at this company - never! I think at least annually, but more importantly on a consistent basis once a ...read more
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