chrlee

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Inbound Professor

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Christine Lee

Hey there! I'm an Associate Inbound Professor for the HubSpot Academy team, and joined HubSpot in July 2021. I've spent the majority of my career educating young people in the nonprofit sector, but am so excited to help our HubSpot customers and learners grow better. My content is focused on automation, email marketing, and app integrations. Outside of work, you can find me drinking coffee, reading books, and petting my good dog, Dobby.

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chrlee on August 03, 2023

What segments have you created that have led to greater engagement?

Email segmentation is impacted by a variety of factors. Give us some context about your company and industry, and tell us about segments you've created in your email marketing strategy that have led to greater engagement 💥

Reply Discussion Email Marketing

37 upvotes

169 Replies

chrlee

Inbound Professor

November 17, 2023

Thanks for sharing this @EBuch18 . Totally makes sense that emailing everybody is garnering the least engagement. I'm wondering if you took the less...read more

chrlee on August 03, 2023

What segments have you created that have led to greater engagement?

Reply Discussion Email Marketing

37 upvotes

169 Replies

chrlee

Inbound Professor

November 17, 2023

Thanks for sharing this @EBuch18 . Totally makes sense that emailing everybody is garnering the least engagement. I'm wondering if you took the less...read more

chrlee on August 03, 2023

What segments have you created that have led to greater engagement?

Reply Discussion Email Marketing

37 upvotes

169 Replies

chrlee

Inbound Professor

November 17, 2023

Thanks for sharing this @EBuch18 . Totally makes sense that emailing everybody is garnering the least engagement. I'm wondering if you took the less...read more

chrlee on August 03, 2023

What segments have you created that have led to greater engagement?

Reply Discussion Email Marketing

37 upvotes

169 Replies

chrlee

Inbound Professor

November 17, 2023

Thanks for sharing this @EBuch18 . Totally makes sense that emailing everybody is garnering the least engagement. I'm wondering if you took the less...read more

chrlee on August 03, 2023

What segments have you created that have led to greater engagement?

Reply Discussion Email Marketing

37 upvotes

169 Replies

chrlee

Inbound Professor

November 17, 2023

Thanks for sharing this @EBuch18 . Totally makes sense that emailing everybody is garnering the least engagement. I'm wondering if you took the less...read more

chrlee on August 08, 2023

What’s an A/B test you’ve performed that surprised you and why?

Tell us about an A/B test you've conducted in email marketing. Give us some context about your company and industry, then tell us about the parameters of your experiment. What were the results and why did they surprise you?

Reply Discussion analytics Email Marketing testing

12 upvotes

79 Replies

chrlee

Inbound Professor

September 26, 2023

This is such a great example and insight. It seems that a larger trend is for people to check their emails at the start of the day, but maybe your au...read more

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