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BWeinstein1
Member | Platinum Partner
Member | Platinum Partner
Member since ‎Jul 21, 2021
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Beth Weinstein

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BWeinstein1
Member | Platinum Partner
July 26, 2021
Reply to What social channels are you currently using?
For B2B marketing I stick to LinkedIn, but for B2C, I use a variety of platforms, depending on the content consumption of my preferred buyers.
BWeinstein1
Member | Platinum Partner
July 22, 2021
Reply to What makes a compelling blog post?
Authenticity and relevance, with a dash of humor when applicable, usually works for me.
BWeinstein1
Member | Platinum Partner
July 22, 2021
Reply to How do you keep your campaign assets organized?
I start with defining what I'm measuring, and that I'm measuring what actually matters to all the stakeholders involved. And then from there, I agree...read more
BWeinstein1
Member | Platinum Partner
July 21, 2021
Reply to How often should you audit and update your buyer personas?
I like to review them every 3 - 6 months, based on product release cycles, to see if anything has changed, and take a deep dive at the beginning of t...read more
BWeinstein1
Member | Platinum Partner
July 21, 2021
Reply to How often do you clean your contacts database?
TBH I like to clean my data at the beginning of each campaign, and then monthly thereafter. But if you are using your segments and CTAs wisely, you a...read more
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