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BWeinstein1
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Member since ‎Jul 21, 2021
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Beth Weinstein

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JorieMunroe on July 11, 2021
What social channels are you currently using?
As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the need read more
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104 upvotes
473 Replies
BWeinstein1
Member
July 26, 2021
For B2B marketing I stick to LinkedIn, but for B2C, I use a variety of platforms, depending on the content consumption of my preferred buyers.
JorieMunroe on July 11, 2021
What makes a compelling blog post?
Blog posts enable you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to read more
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152 upvotes
585 Replies
BWeinstein1
Member
July 22, 2021
Authenticity and relevance, with a dash of humor when applicable, usually works for me.
JorieMunroe on July 11, 2021
How do you keep your campaign assets organized?
Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combinati read more
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140 upvotes
530 Replies
BWeinstein1
Member
July 22, 2021
I start with defining what I'm measuring, and that I'm measuring what actually matters to all the stakeholders involved. And then from there, I agree...read more
JorieMunroe on July 11, 2021
How often should you audit and update your buyer personas?
Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. But like all data, even information you g read more
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170 upvotes
621 Replies
BWeinstein1
Member
July 21, 2021
I like to review them every 3 - 6 months, based on product release cycles, to see if anything has changed, and take a deep dive at the beginning of t...read more
JorieMunroe on July 11, 2021
How often do you clean your contacts database?
We’re in a data-driven era, where datasets are shared between marketing, sales, and customer service teams to increase organizational effectiveness and facilitate alignment. When you have high levels of inconsistent data, it’s not just one team tak read more
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166 upvotes
1173 Replies
BWeinstein1
Member
July 21, 2021
TBH I like to clean my data at the beginning of each campaign, and then monthly thereafter. But if you are using your segments and CTAs wisely, you a...read more
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