I start with defining what I'm measuring, and that I'm measuring what actually matters to all the stakeholders involved. And then from there, I agree...read more
I like to review them every 3 - 6 months, based on product release cycles, to see if anything has changed, and take a deep dive at the beginning of t...read more
TBH I like to clean my data at the beginning of each campaign, and then monthly thereafter. But if you are using your segments and CTAs wisely, you a...read more