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AdHaen
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Member since ‎Jul 20, 2021
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Arnaud d'Haen

Seasoned sales and marketing consultant with 25 + years of experience in B2B in a multi lingual and cross-cultural environment. Multiple functions ranging from project management to supervising operations in a communication agency, assisting companies with sales and marketing. Proud father, happy husband and volunteering with Rotary International

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Champion on July 11, 2021
Which social media channel is most important to your business?
Social media is, in many ways, the ultimate way to do inbound marketing. That’s because it’s a one-to-one medium, which gives you and your company the chance to market in a direct, but very human way. Keeping the above in mind, which social channel read more
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103 upvotes
427 Replies
AdHaen
Contributor
August 06, 2021
Hi, Instagram is a great opportunity to communicatie with your audience. However I would not rely on features in order to choose your channel. Rather...read more
Champion on July 11, 2021
How can you delight your customers?
To create lasting relationships and to build trust you have to listen to, serve, and follow up with your customers; it’s the best way to learn how to provide the best, personalized experience. Keeping this in mind, what can your business do as a fo read more
Reply Discussion
69 upvotes
215 Replies
AdHaen
Contributor
July 28, 2021
Automated thank you for becoming a client, providing them further relevant information, insights on a regular base. A survey now and then to track an...read more
Champion on July 11, 2021
What does a sales qualified lead look like for your business?
Sales qualified leads, or SQLs, are marketing qualified leads, or MQLs, that your sales team has determined to be worthy of a direct follow-up after a thorough examination. Keeping this in mind, what does an SQL look like for your business? Conside read more
Reply Discussion
72 upvotes
177 Replies
AdHaen
Contributor
July 28, 2021
An SQL is contact in a company that matches our criteria (business type, financials, size...) and where the contact has shown sufficient interest or ...read more
Champion on July 11, 2021
What's an example of lead nurturing?
Lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way that read more
Reply Discussion
106 upvotes
265 Replies
AdHaen
Contributor
July 23, 2021
Defined a key market segment for automation. Drilled down to a select group of firms who are eligible for our services. Insezrting key players in con...read more
Champion on July 11, 2021
What does a conversion look like on your website?
A conversion is defined as a moment when a website visitor takes the desired action. Ideally, this will occur throughout the visitor’s lifecycle to becoming a customer. Keeping this in mind, what does a conversion path look like on your website? C read more
Reply Discussion
87 upvotes
234 Replies
AdHaen
Contributor
July 23, 2021
Multiple landing pages orient visitors to e-books or our newsletters. We have also a chatbot in place offering immediate 1on1 conversations. A set of...read more
Champion on July 11, 2021
What conversations does your business have with its audience?
Every conversation has a defined start, middle, and end. When you’re using that interaction to qualify a lead, there are specific pieces of information that you’ll need to make the most out of that interaction. Much like a conversation that happens read more
Reply Discussion
79 upvotes
290 Replies
AdHaen
Contributor
July 20, 2021
Online conversations are often starting in an automated way, focusing on a specific audience and persona. Through the sequences one will see some ind...read more
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